Premium Quality

As a teenager I recorded episodes of The Simpsons on VHS tapes. With every new tape I purchased came a small sticker sheet for labeling purposes. The stickers mainly consisted of numbers and letters, but TDK had a special sticker that read "Premium Quality". To see them put to use I began placing them on random objects. For example, I placed one on my 24" Zenith television set and its remote control. The stickers were placed in such a way that fooled my brother into thinking that they were supposed to be there. I continue to stick stickers on my material possessions to remind me of Premium Quality, but also to give meaning to inert objects. By placing Aqua Teen's Er on my phone, or Emirates 'Do not disturb' signs on my computer speakers, I have the satisfaction of seeing my possessions as something other than Motorolla or Sony.